Fractional Chief Marketing Officer (fCMO)

• Data & Martech:

  • Existing data hygiene, external data acquisition, Google Analytics setup and tracking, marketing technology platform evaluation/management/integration​

• Team Building

  • Oversee and mentor existing marketing staff, create org charts and assist in hiring, 1:1 and group meetings, organize educational and collaborative events​

• Agency Oversight

  • As an ex-agency owner I am the ideal partner to manage agency RFP searches or oversee existing agency relationships to maximize results​

• KPI & Goals

  • Work with executive team to understand the business financials and strategic drivers to establish goals to return enterprise value not just vanity metrics​

• Campaign Planning

  • Set up quarterly and annual marketing campaigns to complement evergreen / always on marketing efforts. Create and manage project plans across teams and external vendors. Conduct campaign level analysis and debriefs.​

• Channel Management

  • Determine and secure the internal and external resources needed to execute marketing initiatives across channels- SEO, paid search, social media, email marketing, programmatic media, account based marketing, and more.​

• Executive Reporting

  • Create dashboards and monthly/quarterly reports formatted appropriately for CEOs and board level review.​

• Frameworks & Playbooks

  • Create scalable and repeatable digital marketing frameworks and guides that can last even post-engagement.​

Fractional Chief Digital Officer (fCDO)